TV celebrity Stacey Solomon caused a social media sensation when she filmed herself wearing one of our cool face masks – by accidentally putting it on upside down.
The Essex star of ITV’s Loose Women made the boob before uploading the video to her 3.7 million Instagram followers.
But it didn’t take them long to tell her the Screen & Shield face mask was upside down, which explains why she thought it “makes me look like a vulture”.
Stacey, who shot to fame on The X Factor and I’m A Celebrity, soon realised her elementary error, and posted a hilarious follow-up video.
She told fans: “I’ve just sat down and started reading all your messages, and so many of you were like, ‘Stace, I think you’ve got your mask on the wrong way round’.
“So I went on their website, and it turns out I did have my mask on the wrong way round!”
She was later photographed in OK! magazine using the plain light grey facemask as a hairband while packing for a holiday with her three kids and partner, actor Joe Swash. It’s a use for our #sasMASKs that even we hadn’t foreseen.
Stacey got her Screen & Shield face mask after we collaborated with This is Mothership, the hugely popular online fashion and beauty resource for busy mums.
We produced a special edition ‘Dot Blizzard’ #sasMASK for them, which sold out within hours. Samantha Silver and Gemma Rose Breger, the pair behind This is Mothership, asked us to send our colourful and effective face masks to a variety of well-known personalities.
As well as Stacey and her upside-down mask moment, the Irish model and media personality, Vogue Williams filmed herself in one of our pretty designs.
Then Dr Ateh Jewel put a shot on Instagram of herself wearing a pretty patterned face mask, and we saw photos of well-known influencers Emma Rose Style, the Middle Mamma and We Are Twinset sporting our creations.
The exposure was great news for Screen & Shield, but also for the NHS charities that we raise money for with every product sold. Following Stacey’s gaffe and the other coverage, we raised an additional £2,000 in funds for our charities and also for Camp Simcha, a brilliant children’s charity that This is Mothership supports.
Since launching earlier this summer, Screen & Shield has been blown away by the support of customers across Britain. We have managed to raise thousands for NHS charities by donating 10% from the sale of every face mask.
Screen & Shield founder Hass Paymani said: “Not only have we had some great press over the last few days, but we are also now seeing some familiar faces in our masks.
“Stacey Solomon naturally wore her #sasMASK upside down all day, but that’s why we love her!”
If you would like to order one of our comfortable and reusable face masks, which are made in Europe and shipped from the UK, take a look at our latest collections.